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Samsung renewed its partnership with CAF for 3 more years

05-17-2012

Samsung renewed its partnership with CAF for 3 more years

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Samsung Electronics Co., Ltd.,a global leader in the consumer electronics industry, announced the renewal of its sponsorship agreement with the Confederation of African Football (CAF), in a signing ceremony held at CAF’s premises in 6th of October City, Egypt. The ceremony was attended by Mr. Amr Shaheen, CAF’s Marketing and TV Director as well as CAF’s Executive Committee Members and the delegation from Samsung, headed by Mr. Seokmo Yoon, Vice President of Samsung Electronics Africa.

Samsung has been a proud sponsor of CAF’s Orange Africa Cup of Nations since 2008; providing CAF with electronics and telecommunications equipment, to support for the smooth running of the tournament. After successful five years, Samsung and CAF are renewing this agreement to continue their collaboration for three more years; until 2015. Building on the unique activities, both parties offered African football fans throughout the last five years, Samsung and CAF will come together again to provide fans with innovative ways to engage more with the game; both inside and outside football stadiums.

“We are excited to be extending our partnership with CAF and believe that our relationship will lead to more engagement and interaction with African football fans. Considering the fact that football is the most popular sport in Africa. Therefore, we are deeply committed to share our consumers’ passion, through sponsoring the prominent African tournament.” said Mr. Seokmo Yoon, Vice President of Samsung Electronics Africa.

Mr. Amr Shaheen, CAF’s Marketing and TV Director, said “We are delighted Samsung have decided, once again, to renew their relationship with CAF. The current advances could not have been achieved without the support of our partners and we hope that our relationship with Samsung will enable football in our continent to continue to flourish.”

Samsung is constantly looking for ways to engage with consumers through sports sponsorship. During the Orange Africa Cup of Nations Gabon and Equatorial Guinea 2012, Samsung organized a fan park called ‘Samsung Football Fest’ for the first time in the African continent and it brought matches close to the fans in a very real way, even for spectators outside the stadium. Samsung also organized ‘Pop-Up Stadium’ in African countriesto offer football fans the opportunity to enjoy the matches and share their enthusiasm outside host countries. Moreover, Samsung has established a digital hub dedicated solely to the football and gamesto keep fans abreast of the latest news taking place during the tournaments.

Mr. Yoon said, “As a responsible supporter of African football, we will strive to come up with unique approaches to be part of African football fans. With Samsung’s smart technology, African football fans will have more chance of enjoying and sharing their passion for football. In this regard, today’s sponsorship is our commitment to continue enriching African fans’ passion towards football.”

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Samsung and football

Football is the most popular sport around the world and arguably has the most passionate fans. Samsung Electronics Co. Ltd. has sponsored major international sporting events for twenty years and is involved in some of the most prominent global and local football sponsorships: it is the official sponsor of the Asia Football Confederation (AFC), including the Asian Cup Qatar 2011 in Doha; the main sponsor of the English Premier League Football Club, Chelsea; the official sponsor of the Orange Africa Cup of Nations; the official sponsor of the Korean Football Association (KFA); and also sponsors leading football teams in Europe and South America.

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For TRACCS

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Tel: +20.23.304.6860 / Mobile: +2 .0111.929.2072 or +2 0128.541.1547

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For Samsung

Claire Kim Joon Nam

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