CAF - Sponsors

Introduction Partner and other Agreements

PARTNER & SPONSORS

Sponsors

Nissan
As one of the world’s leading automotive manufacturers, with manufacturing plants in South Africa and Egypt and a presence in a growing number of countries on the African continent, Nissan is delighted to be one of the official sponsors for the Orange Africa Cup of Nations 2013 & 2015.

Africa has become a focal destination for investors, none more so than Nissan which is participating in growth opportunities on the continent, with a view to increasing its market share across key markets in Sub Sahara Africa and becoming a continental leader. The company’s involvement with the Orange Africa Cup of Nations, therefore, comes at an opportune time.

“Nissan’s association with the Orange Africa Cup of Nations, which attracts a large following throughout the continent, provides a powerful platform to build our brand in such a strategic market,” said Mike Whitfield, managing director Nissan South Africa, a key manufacturing operation that serves the economic hub of Africa and the rest of the continent.

The company already has a strong presence in Sub Sahara Africa through a vibrant export programme, which has been given further impetus following the 2011 launch of Nissan’s mid-term business plan, Nissan Power 88, which targets a global market share of 8% and corporate operating profit of 8% by 2016. One of the highlights of the plan is expanded ‘mobility for all’ through dedicated new cars and light commercial vehicles (LCVs) developed for entry-level segments and emerging markets. In Africa, the aim is to achieve a double-digit market share by 2016.

Japan-based company Nissan Motor Company Limited is among the top 10 global vehicle producers. Established in 1933, Nissan produces vehicles in 20 countries around the world and offers products and services in more than 160 countries. Through continuous product development and technology advancements, Nissan is renowned for innovative vehicles and service programmes.

Nissan’s South African subsidiary, Nissan South Africa, is one of the country’s leading automotive original equipment manufacturers. The company’s history dates back almost 50 years to the import and local assembly of completely knocked down vehicles, followed by the production of a number of locally produced vehicles at its manufacturing plant in Rosslyn, Pretoria. Today the company is among the top five car manufacturers in South Africa.

The Orange Africa Cup of Nations sponsorship follows Nissan’s recent partnership with the world’s faster sprinter, Olympic Gold Medallist, Usain Bolt. The “What If” marketing campaign is aimed at showcasing Nissan’s vehicles and technologies designed to “excite”. This includes the GT-R, one of the world’s fastest cars, which, fittingly, Bolt already owns.

This year the car maker also announced sponsorship of the Olympic and Paralympic Games in Rio in 2016.

In South Africa, the local operation sponsors soccer (Kaiser Chiefs), mountain biking (Nissan Trailseeker), and horse-riding (Nissan Easter Festival and Nissan Winter Classic).

- Mobi site : http://afcon.nissan.co.za/select-your-country
- Facebook page : https://www.facebook.com/nissansouthafrica?ref=ts&fref=ts

The group of companies «IFD Kapital»

The group of companies “IFD Kapital” was founded in 2003. Nowadays it is one of the leading diversified holdings in Russia. “IFD Kapital” maintains a strong business identity and reputation of an integrated private equity fund with a focus on investing into most rewarding industries and businesses with a good vision and potential in Russia and throughout the world. The current investments comprise companies in Oil & Gas, banking, financial services, assets and pension funds management, construction, mass media and high tech industries.

The mission of «IFD Kapital» is an efficient management of the shareholders’ funds by investing into new business projects directly as well as operating in the securities market.

“IFD Kapital” employs high-class seasoned experts in respective areas of business. This has been proven by independent professional ratings of Russia’s best managers for a few recent years and what is more important by the impressive results of our investment projects.

The companies of “IFD Kapital” Group are heavily involved into a social activity, e.g. implementation of humanitarian projects in sports.

“IFD Kapital” has supported football in Russia, being a general sponsor of the Football Club “Spartak Moscow” for more than 8 years. In 2010 “IFD Kapital” was a part of the country’s successful bidding team for being awarded the right to host the 2018 FIFA World Cup™.

The companies of “IFD Kapital” Group are involved in construction of the football stadium "Spartak".

Moreover “IFD Kapital” has provided financial assistance to several sports facilities, including a football school for kids and youth and a football training base.

Orange Africa Cup of Nations, SOUTH AFRICA 2013 is a very important and valuable contribution towards the development of the world football. We are proud to have a privilege to be the sponsors of this event. We are pleased to be the first Russian company supporting this game in Africa. Our participation demonstrates not only our devotion to the football game, but also the warm friendship between our countries.

Nàsuba Express

Nàsuba Express to become Official sponsor of major CAF competitions for 8 years

The Confederation of African Football (CAF) and Sportfive – exclusive CAF agent for media and marketing rights – proudly welcome Nàsuba Express as Official sponsor of CAF competitions in the sector of “Money Transfer” for the 2009-2016 period.

CAF competitions concerned are:

- Orange Africa Cup of Nations (CAN)

- Orange African Nations Championship (CHAN)

- Orange CAF African U-20 Championship (U-20)

- Orange CAF Champions League

- Orange CAF Confederation Cup

Nàsuba Express thus joins Orange, title sponsor, Pepsi and Standard Bank, Official sponsors, as well as Samsung, Official sponsor of the Orange Africa Cup of Nations and the Orange African Youth Championship

According to this substantial sponsorship for the African continent and the rest of the world, Nàsuba Express, subsidiary of LC2 International group, intend to be as close as possible of its market: the African Diaspora.

Desirous to have an international development since its creation, the LC2 group has assembled important financial resources in order to increase Nàsuba Express brand visibility and raise the company’s profile. Many partnerships has been established in football, with Ligue 1 and Ligue 2 French football clubs, in basketball and also in TV programmes sponsoring.

The dynamic market of “money transfer” has showed a rapid and highly competitive growth during the past ten years, and represents an essential element of the Diaspora way of life, particularly in Africa where its socio-economic influence is undeniable.

Nàsuba Express’s service is well-recognized thanks to the opportunity of transferring money from one Nàsuba Express card to one other, everywhere in the world and with a total secure line. This card-to-card transfer is less expensive than a cash transfer because it allows operating restrictions and numerous intermediaries to be avoided.

This new sponsorship with CAF gives Nàsuba Express the opportunity to enter a new sponsoring era, offering, through booming competitions, a huge communication platform close to the potential users, worldwide.

Contact : yal@nasuba.com

Orange

Since 2009, Orange has been the leading sponsor of African football and it associates its name with the main competitions of the Confederation of African Football (CAF). The official title of the AFCON will be the "Orange Africa Cup of Nations" until 2016.

Moreover, Orange is the media partner of African soccer and offers exclusive mobile content across the continent.

Orange is very satisfied with this partnership made in 2009, in view of the resounding success of the two previous Orange AFCONs.

Africa has become priority for Orange which now operates in 18 countries where it works hard to drive global infrastructure development notably through partnerships with leading local players.

The partnership with the CAF appeared as a natural opportunity to enhance the Orange brand reputation. Orange's support of the CAF's big competitions is beneficial for the worldwide development of African soccer, and of course for Orange's business.

Today we can say that Orange's commitment to African sport is part of its DNA. As early as the year 2000 it started supporting African football through the national federations in the countries where it operates. It marked its first contribution through a contract with the Cameroon national team nicknamed "The Indomitable Lions". Since then the list of sponsored teams has grown to include Senegal, Guinea, Botswana, Niger, Centrafican Republic and recently Democratic Republic of Congo.

Together the CAF and Orange are doing their utmost to make every football event in Africa a moment of celebration.

Link: www.orange.com

PanAtlantic

PanAtlantic focuses on frontier exploration in the deepwater environment along the Atlantic Ocean margins. Our holdings include high potential blocks in Ghana, Cote d’Ivoire, Sierra Leone, Equatorial Guinea and Brazil, as well as properties in the Black Sea areas of Romania and Ukraine. During 2011-2012, PanAtlantic operated seven exploration wells in Ghana (2), Cote d’Ivoire (2) and Brazil (3). Plans for 2013 include the drilling of four exploration/appraisal wells in West Africa.

PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate.

PepsiCo is present in Africa, both through its world class food and beverage brands and through a long history of supporting African football. PepsiCo’s support for the game includes standing behind world class players, nurturing young talents through grassroots activities as well as sponsoring professional football teams and events. I do recommend rewording “Strong presence in Africa” and rather focus on our strong support for African football. We are strong in Nigeria and Egypt but remain small in the remainder of Africa.

PepsiCo has long sponsored some of the world’s top football players, such as Lionel Messi, Thierry Henry, Kaka, Frank Lampard, Fernando Torres, and Andrei Arshavin. PepsiCo also sponsors some of Africa’s top players, including Didier Drogba, Mohamed Abu Treika and Amr Zaki.

As for developing young African talents, PepsiCo sponsors grass roots activities such as the Pepsi Football Academy in Nigeria which has 14 centers across the country and over 3000 students, and the Pepsi Schools’ League in Egypt, covering over 5,500 schools and more than 75,000 student participants. Both programs have yielded top quality players that are now part of the national football teams in their respective countries.

In addition, Pepsi has sponsored several editions of the Orange Africa Cup of Nations, and recently Pepsi’s long standing relationship with the Confédération Africaine de Football was crowned with a strategic partnership deal that extends from 2009 to 2016, covering CAF’s major championships: Orange Africa Cup of Nations, Orange CAF Champions League, Orange CAF Confederation Cup and Orange African U-20 Championship.

For more information about PepsiCo, please visit www.pepsico.com

SAMSUNG

Samsung Electronics Co. Ltd. has sponsored some of the world’s leading sporting events including the Olympic Games, the Athletics and many prominent football properties for the past twenty five years. The company has highlighted its dedication and loyalty to football with numerous high level partnerships including Chelsea FC, various other clubs in Europe and Latin America and confederations such as CAF (Confederation of African Football), and AFC (Asian Football Confederation). Samsung connects with its global markets and communicates its corporate mission and values through various sports sponsorship initiatives.

Samsung has been a proud sponsor of CAF’s Orange Africa Cup of Nations since 2008; providing electronics and telecommunications equipment to support the tournament. In May 2012, Samsung and CAF renewed theirpartnership to extend to 2015; both groups will again collaborate to provide African football fans with innovative ways to engage with the game both inside and outside football stadiums.

Samsung is proud of its involvement with African football and will continue to build on its passion and support of football. As part of the sponsorship, Samsung executes a comprehensive program that allows the organization to take an active part in the excitement surrounding the Orange Africa Cup of Nations and Orange African U-20 Championship.

Samsung considers its involvement with sports as a vital communications strategy enabling it to create a stronger emotional bond with consumers - reflecting the company’s support of local communities while sharing in the power of sports.

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

Standard Bank

Standard Bank’s sponsorship of the Orange Africa Cup of Nations, SOUTH AFRICA 2013

In 2008, Standard Bank affirmed its support of Pan African football by signing an eight year deal with the Confédération Africaine de Football (CAF).

Under the agreement, Standard Bank is the Official Banking Sponsor of the Orange Africa Cup of Nations competition until 2016, as well as other CAF properties that include the Orange Africa U-20 Championship, Orange CAF Confederation Cup, and Orange CAF Champions League.

The decision to partner with CAF over an eight year period was driven by Standard Bank’s growing presence as a leading African bank.

“It is appropriate that Standard Bank, which has an association with Africa and a heritage that stretches back 150 years, with the largest presence in Africa of any financial institution, should be a key sponsor of African football.” said Jenny Pheiffer, Head of Brand and Sponsorships, Standard Bank.

“We are proud to be able to have a long-standing commitment to CAF which showcases Africa’s accomplishments in the sport through competitions that attract continental and global audiences. This is a major opportunity to connect with our customers, football fans and our employees, in all of the eighteen countries in which we operate, through our shared passion for Africa and African football.”

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