PEPSICO
 PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Their main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to the consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by their unique commitment to sustainable growth, called Performance with Purpose. By dedicating themselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to communities worldwide. PepsiCo has a strong presence in Africa, both through its world class food and beverage brands and through a long history of supporting African football. PepsiCo’s support for the game includes standing behind world class players, nurturing young talents through grassroots activities as well as sponsoring professional football teams and events. PepsiCo has long sponsored some of the world’s top football players, such as Lionel Messi, Thierry Henry, Kaka, Frank Lampard, Fernando Torres, and Andrei Arshavin. PepsiCo also sponsors some of Africa’s top players, including Didier Drogba, Mohamed Abu Treika and Amr Zaki. As for developing young African talents, PepsiCo sponsors grass roots activities such as the Pepsi Football Academy in Nigeria which has 14 centers across the country and over 3000 students, and the Pepsi Schools’ League in Egypt, covering over 3,500 schools and more than 75,000 student participants. Both programs have yielded top quality players that are now part of the national football teams in their respective countries. In addition, Pepsi has sponsored several editions of the Africa Cup of Nations, and recently Pepsi’s long standing relationship with the Confédération Africaine de Football was crowned with a strategic partnership deal that extends from 2009 to 2016, covering CAF’s major championships: Orange Africa Cup of Nations, Orange CAF Champions League, Orange CAF Confederation Cup and Orange African Youth Championship.
Standard Bank’s sponsorship of Orange Africa Cup of Nations, ANGOLA 2010 reaffirms support of Pan African Football  Standard Bank has recommitted its support to Pan African football by signing an eight year deal with the Confédération Africaine de Football (CAF).In the new commercial agreement with CAF, Standard Bank has secured sponsorship rights – as the official financial services sponsor – to the following events or tournaments: · Orange Africa Cup of Nations – biannually: 2010 (Angola), 2012 (Gabon – Equatorial Guinea), 2014 (Libya), 2016 · African Nations Championship (CHAN) – 2009 (Sudan), 2011 · Orange African Youth Championship (Under20) – biannually: 2009 (Rwanda), 2011 (Libya), 2013, 2015 · Orange CAF Confederation Cup – annually: 2009 to 2016 · Orange CAF Champions League – annually: 2009 to 2016 After successfully partnering the CAF Champions League and the MTN Africa Cup of Nations, GHANA 2008, the new sponsorship agreement emphasizes Standard Bank’s commitment to African football over the long term. Standard Bank will be the only African corporate sponsor to the Orange Africa Cup of Nations, ANGOLA 2010, Africa’s premier football tournament. Under the agreement, Standard Bank will be a sponsor of the Orange Africa Cup of Nations event from 2010 to 2016, as well as other CAF properties that include the Orange CAF Confederations Cup and the Orange CAF Champions League. The decision to partner with CAF over an eight year period was driven by Standard Bank’s growing presence as a leading emerging markets bank on the African continent. “It is appropriate that Standard Bank, which has an association with Africa that stretches for almost 150 years and has the largest presence in Africa of any financial institution, should be a key sponsor of African football,’ said Clive Tasker, CEO of Standard Bank Africa. “We are proud to be able to have a long-standing commitment to CAF which showcases Africa’s accomplishments in the sport through tournaments that attract continental and global audiences. It is because of our desire to make meaningful connections with the communities in which we operate across the continent that we have become a sponsor of the Orange Africa Cup of Nations event until 2016. Standard Bank will also be offering customers across Africa the chance to take part in the “Open, Use and Win” competition. The competition will offer people opening accounts a chance to compete for a grand prize of an all expenses paid trip for a lucky fan and partner to the 2010 event. Monthly draws for hampers of footballing merchandise and cash prizes will add to the excitement as the kick off in Luanda looms larger in all fans’ calendars. This will ensure that football fans across the continent will become part of the action in Angola and be involved in the tournaments to be staged in Luanda, Cabinda, Benguela, and Lubango. Nàsuba Express to become Official sponsor of major CAF competitions for 8 years  The Confederation of African Football (CAF) and Sportfive – exclusive CAF agent for media and marketing rights – proudly welcome Nàsuba Express as Official sponsor of CAF competitions in the sector of “Money Transfer” for the 2009-2016 period. CAF competitions concerned are: - Orange CAF Africa Cup of Nations (CAN) - CAF African Nations Championship (CHAN) - Orange CAF African Youth Championship (U-20) - Orange CAF Champions League - Orange CAF Confederation Cup Nàsuba Express thus joins Orange, title sponsor, Pepsi and Standard Bank, Official sponsor, as well as Samsung, Official sponsor of CAN and Orange African Youth Championship
According to this substantial sponsorship for the African continent and the rest of the world, Nàsuba Express, subsidiary of LC2 International group, intend to be as close as possible of its market: the African Diaspora. Desirous to have an international development since its creation, the LC2 group has assembled important financial resources in order to increase Nàsuba Express brand visibility and raise the company’s profile. Many partnerships has been established in football, with Ligue 1 and Ligue 2 French football clubs, in basketball and also in TV programmes sponsoring. The dynamic market of “money transfer” has showed a rapid and highly competitive growth during the past ten years, and represents an essential element of the Diaspora way of life, particularly in Africa where its socio-economic influence is undeniable. Nàsuba Express’s service is well-recognized thanks to the opportunity of transferring money from one Nàsuba Express card to one other, everywhere in the world and with a total secure line. This card-to-card transfer is less expensive than a cash transfer because it allows operating restrictions and numerous intermediaries to be avoided. This new sponsorship with CAF gives Nàsuba Express the opportunity to enter a new sponsoring era, offering, through booming competitions, a huge communication platform close to the potential users, worldwide. | 
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ASEC Abidjan
ASO Chlef
Zambia
Ghana
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