On 14 July 2021, the Kenyan Football Federation (FKF) unveiled its new women's football strategy, which aims to help highlight and develop the enormous potential of women's football in Kenya.
"Through this strategy, we hope to exploit, grow and develop the women’s game and guide Kenya’s vision of qualifying for the Women’s World Cup for the first time," said FKF President Nick Mwendwa.
Wednesday’s launch brought together all the stakeholders of women's football in the east African country. Doreen Nabwire, Head of Women's Football at the FKF, explained the content and the five key areas to be developed:
- Grassroots and youth football
- Leagues and competitions/club licenses
- National teams/Performance centres
Marketing and branding
"We re-introduced women's football competitions, which played a key role in ensuring Kenya’s qualification for the 2016 Africa Women's Cup of Nations and winning the 2019 CECAFA Women Championships," Mwendwa continued.
"These achievements, coupled with an increased number of our female football players scouted in some of Europe’s top leagues and the need to cement the country’s position as a women’s football powerhouse, have prompted the crucial need for a strategic approach, aimed at holistically and consistently developing the women’s game, in order to complete, sustain, and continuously grow its success both at national and grassroots level."
In order to achieve the objectives of the strategy, capacity-building courses for administrators are being held. The first courses ran from 15-17 and 19-21 July at the Kenya Institute of Special Education (KISE) in Kasarani. Fifty-one participants successfully completed these and were accordingly certified.
During the opening ceremony, FKF Vice-President Doris Petra explained the importance of the course for the implementation of the recently introduced strategy: