CAF and SIDI ALI conclude an agreement making SIDI ALI the Official TotalEnergies CAF Africa Cup of Nations Morocco 2025 Water Supplier

The Confédération Africaine de Football (“CAF”) and Les Eaux Minérales d’Oulmès, a pioneering Moroccan company and leader in the bottled-water sector, have announced a partnership making SIDI ALI the Official Water of the TotalEnergies CAF Africa Cup of Nations (‘AFCON”) Morocco 2025.

The signing ceremony took place on Thursday, 25 September 2025 at the Prince Moulay Abdellah Complex in Rabat, the venue that will host the opening match of the TotalEnergies CAF Africa Cup of Nations Morocco 2025 on 21 December 2025.

The event was attended by Fouzi Lekjaa, CAF First Vice-President and President of the Royal Moroccan Football Federation (FRMF); Véron Mosengo-Omba, CAF General Secretary, Mr Mohamed Hassan Bensalah, Chairman and Chief Executive Officer of Groupe Holmarcom; Mrs Miriem Bensalah-Chaqroun, Vice-Chair and Managing Director of Les Eaux Minérales d’Oulmès.

For decades, Les Eaux Minérales d’Oulmès has proudly stood alongside Morocco’s national football teams. Today, through SIDI ALI, the brand is broadening this deep-rooted commitment by embracing the continental stage.

This partnership with CAF goes beyond visibility: it embodies the company’s determination to contribute to African sporting growth with operational excellence, long-term vision, and socially responsible initiatives. By extending its commitment to Africa as a whole, SIDI ALI underscores Morocco’s role as a catalyst of progress and sporting pride.

CAF General Secretary, Mosengo-Omba said: “We are delighted to welcome SIDI ALI as the Official Water Supplier of the TotalEnergies CAF Africa Cup of Nations Morocco 2025. AFCON is more than a football competition – it is a celebration of African unity, passion, and excellence. This partnership with a leading Moroccan brand demonstrates the strength of African companies stepping forward to support our continent’s flagship tournament. With SIDI ALI, we are not only ensuring world-class hydration for players, officials, and fans, but also reinforcing Morocco’s commitment to delivering an exceptional tournament that will inspire millions across Africa and beyond.”

Naoufel Jellal, Chief Executive Officer of Les Eaux Minérales d’Oulmès, said: “This strategic partnership reflects the ambition of a Moroccan private group to actively contribute to an African momentum rooted in excellence, youth, and cooperation. As Official Water of the TotalEnergies CAF Africa Cup of Nations 2025, hosted proudly by Morocco, SIDI ALI reaffirms its mission to support a unifying African sport, one that embodies shared values, uplifts communities, and empowers young people across the continent to realize their full potential.”

SIDI ALI will ensure hydration at every level of the TotalEnergies CAF Africa Cup of Nations Morocco 2025, from players and officials to the thousands of fans gathered across all competition sites.

This large-scale operation highlights the brand’s ability to combine logistical rigour, on-the-ground agility, and service excellence. It ensures swift responsiveness to public needs while meeting the tournament’s most demanding international standards.

By joining the TotalEnergies CAF AFCON Morocco 2025, Les Eaux Minérales d’Oulmès affirms Morocco’s unique role in shaping the Africa of tomorrow, an Africa proud of its talents, anchored in its heritage, and committed to excellence.

For more on the TotalEnergies CAF AFCON Morocco 2025, visit www.cafonline.com

CAF| Communication Department

communications@cafonline.com