Early Research numbers indicate a 61% growth in European, Asian and South American market audiences for the TotalEnergies CAF Africa Cup of Nations Morocco 2025
Preliminary research numbers released by independent research agencies have shown a 61% growth in viewership for the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, making AFCON one of the biggest growing sporting properties globally.
The full report of the TotalEnergies CAF AFCON Morocco 2025 will be released by independent global research agency, Nielsen in the coming weeks.
Record breaking global coverage secured across leading media platforms in Europe and other key markets is behind this unprecedented growth. The United Kingdom (UK) and France are the leading territories that contributed the lion’s share of the growth for the TotalEnergies CAF AFCON Morocco 2025.
CAF’s commercial partnership with global sports marketing agency IMG resulted in a 50% increase in the number of broadcast partners in Europe and other key markets. This included first-time deals in Japan, China, South Korea, Mexico, Greece and Colombia, making the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 the most widely distributed edition of the tournament globally to date.
In South America, audiences in Brazil continued to surge – resulting in over 24 million people watching the AFCON while Mexico accounted almost 2 million viewers. The latest figures make South America another territory where CAF is not only consolidating, but is also building new audiences.
Additionally, CAF’s global media distribution strategy, which included in-house shoulder content production and highlights distribution, resulted in over 65% rise in media exposure of brand partners in the European and South American territories alone.
Key numbers include:
- 50% increase in international broadcast partners since the 2023 edition of the TotalEnergies CAF Africa Cup of Nations held in Cote d’Ivoire
- A 32% uplift in media value for partners in the European market
- A 35% increase in overall media rights revenue across South America, Europe and Asian markets for the TotalEnergies CAF Africa Cup of Nations Morocco 2025
- A sharp rise in United Kingdom (UK) audience (for the Final alone) with over three million people watching the Final on Channel 4
- Germany recorded an all-time high audience for the AFCON with a tournament reach of over 4 million viewers. In addition, India emerged as a new market for the competition, with the match streamed on FanCode and attracting more than 800,000 football fans, marking a strong first-time audience for AFCON in the country.
- New broadcast deal in Japan (DAZN), South Korea (NAVER, STN), China (Douyin, Leisu, Zhibo8), Mexico (Fox, Claro Sports), Spain (Movistar), Colombia (Win Sports), Greece (ERT),Norway (VG), Cyprus (Cablenet), and the Maldives (Medianet)
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CAF | Communication Department