Mama Joy and Her Unconditional Love for Football
What would football be without them? The supporters, the fans, the ultras - those who raise their voices, constantly pushing teams toward victory. What would football be without their passion, their boundless energy, their unconditional love for their clubs and national teams? It is they who fill the stadiums, create the atmosphere, sing, dance, and live each match as a battle they fight alongside their players.
Among them, one has made her mark: Mama Joy.
Recognizable from a mile away, Mama Joy is the embodiment of football passion in Africa. Her vibrant outfits, often dominated by bright colours like yellow, green, and red, reflect the energy and joy she radiates at every appearance.
The South African is an undeniable figure, always ready to support the teams she loves, encourage her players, and transmit that joy that makes her a symbol of optimism, determination, and unity.
With CAFOnline continuing to celebrate International Women’s Month, Joy Chauke shares her inspirational journey in women’s football from the view of the fan.
CAFOnline.com: Mama Joy, you have become an iconic figure in sporting events. What inspired you to become such a passionate super fan?
Mama Joy: Born into a football-loving family, I grew up with the same passion for the sport. What inspires me most is when I watch a match; I forget everything around me and become completely absorbed. Sport became my first love. What also inspires me is traveling across the continent, to France or elsewhere, meeting new people, and discovering new cultures. Seeing people get excited about the sport also inspires me. I love sport because it creates friendship, joy, and happiness. Sometimes, even when your team loses, it’s still good because it creates exchanges, laughter, and shared memories. For me, sport is a source of happiness.
How do you prepare before a match?
Before each match, I take care of myself. I make sure to look good, to be beautiful and noticeable. When people see me, they know it’s Mama Joy attending the match. I wear clothes that connect me to the sport, to show my passion. I take the time to prepare, to be visible, and to make sure everyone knows that I am here to support my team.
How did you bring the character of Mama Joy to life?
The character of Mama Joy was born from my love for the sport and my joy of being in the stadiums. I created this character by being myself. Today, everyone knows I’m here when I go to the stadium. And you know, when you’re well-dressed, the cameras and the media come to you. People take photos and share them, so everyone ends up knowing Mama Joy. It’s my character. I support almost all national teams and make sure to always be present in the stadiums.
What has been your most memorable moment as a fan?
The most memorable moment for me was the first World Cup in 2010, in South Africa. It was a special moment, a dream come true for Africa. I remember the excitement, the emotions, and the shared joy. The first match and the first goal scored—it’s a memory I will never forget.
How has your presence and support been perceived over the years by players and other fans?
Over the years, I’ve become an essential figure in the stadiums. When the players see me, they always give their best. Some pay tribute to me by singing “Mama Joy” after winning a title or a match. Even when the team loses, I’m there to support them. This also inspires other fans, and the players know they’re playing for us, the supporters. I feel like I play an important role in uniting fans and players. It’s always a pleasure to be recognized and encourage others to continue supporting their teams, even in defeat.
Over the years, you have witnessed the evolution of sport in Africa. What improvements have you noticed regarding the involvement of women?
The evolution of women’s sports, especially football, is impressive. I started following Banyana Banyana, and seeing women play football at the highest level is a dream come true. In the past, football was considered a male-dominated sport, but today, women’s sport is taking its rightful place. I remember the Women’s Africa Cup of Nations in Morocco, and also the Women’s World Cup in Australia and New Zealand. Seeing women play with so much passion and determination is amazing. It’s a dream come true.
As a woman, how do you view the increasing role of women in the stands?
We are seeing more and more women in the stands, across Africa and during the World Cups. They support their teams, sing, dance, and vibrate with the match. For me, this represents a great victory. Football is no longer reserved for men. It’s inspiring to see so many women cheer on their teams with such energy and passion.
What is your biggest dream as a supporter and ambassador of sport in Africa?
My biggest dream is to see our organization, the “African Football Supporters Association,” recognized internationally. By creating this organization with other supporters, we aim to strengthen solidarity among fans and fight against violence in the stadiums.
What is your message to all the women and young girls who love football?
To all the women and young girls in Africa, I say: If Mama Joy can make it, you can too. I have always supported my teams and I believe you can also get involved in this area. Support our national teams, let’s make our voices heard, and leave our mark. Things have changed, and we’ve proven that a woman can be a leader in this field. I am proud of what we have accomplished and to see so many women inspired to make their passion for football heard.